I build, ship, and grow dev tools, and I've been writing code since 2006. In my first 90 days at Tabstack, signups went up 71%, activation went up 29%, and API requests went up almost 6x. I didn't get there by running a pile of campaigns—I built the systems that let one person do the work of a team. Here's exactly how I did it.
Everything below ships something real—code, docs, copy, or a system your team runs when I'm done. You're here to potentially work with me, so, I've presented my services based on the problems you're potentially dealing with that I'm best suited to address.
These packages are built for early to mid-stage dev tool companies: one product, one core developer audience. Every price on this page assumes that scope. If you're a multi-product platform, a later-stage company, or your scope is bigger than one product—these packages aren't the fit. Email me and I'll scope a proposal for what you actually need.
Nobody credible is building with your dev tool in public
Unsupervised Builds — $5,000
I build something real with your product with coding agents—a viable use case, like Rival, the competitive-intelligence app I built on Tabstack. Agents write the code. I direct every decision, and I write every word of content.
You get:
- An open source repo of what we build, published as a Build on unsupervisedbuilds.dev
- The written build story on my blog, promoted across my channels
- A developer case study and quote you can point prospects to
- The unedited build video
- Private DX findings first—every rough edge my agents and I hit, human and agent DX both, delivered to you before anything publishes.
If AI agents can't build on your product without hand-holding, this is how you find out.
You need DevRel but don't know how to run it
DevRel Playbook — $10,000
A DevRel hire without a playbook is an expensive experiment. I build the playbook first, from real signal—inside and outside your company. I immerse in your product by building on it, mine developer conversations across GitHub, forums, and community threads, and dig into what you already have internally: developer feedback, usage data, support patterns. Then I deliver a playbook your team can execute: strategy, channels, metrics that tie to the business, and what to do in what order.I also set up your metrics dashboard, so you can measure whether DevRel is actually working.
Add hiring support — $20,000 total. I help you define the role, evaluate candidates, and onboard your DevRel hire against the playbook so they're executing from day one instead of inheriting ambiguity.
Developers land on your site and don't get it
Positioning & Messaging — $15,000
You can't write messaging without knowing what your developers are actually trying to do and how you want to be positioned. So this is all three, in order:
- JTBD research. I interview your developers and lost trials (you recruit, I run the interviews), plus ICP-matched developers from my own network who've never seen your product—the outside perspective your homepage has to win. I also mine your public signal: issues, threads, community conversations.
- Positioning workshop. We decide your positioning together, on a video call, grounded in the research. It's yours to defend, not a consultant's PDF.
- Messaging written, shipped in a PR. I write your messaging and ship it to your homepage and three core pages. Additional pages $2,000 each.
You get research you can reuse for years, positioning your team agreed on, and copy that's live—not a strategy deck.
Developers sign up but might not make their first call
Docs Engine — $45,000
Docs are usually what's standing between a signup and a first call—developers hit a gap, a stale example, a setup step that fails silently, and they're gone. Keeping docs accurate is a constant job, and most early teams don't have anyone to do it. I build you a docs agent that drafts and maintains your docs as your product changes—it only ever opens pull requests, and your team approves every one. At Tabstack, it wrote 45 docs in a single day.
You get:
- The docs agent itself—yours, running in your repo
- A docs and DX audit mapped against your developer journey
- A product knowledge base built from your actual API, SDKs, and codebase
- A writing skill per doc type—quickstarts, API references, how-to guides, changelogs
- Review agents that check every claim against your live API
- A draft-to-pull-request pipeline in your repo—the agent drafts, your team approves
- An initial docs set shipped and merged
- Your team trained, runbook handed over
It lives in your repo. You own it when I leave. Optional tuning retainer as your product evolves: $4,000/month.
Marketing needs to get done—and nobody's doing it
Distribution Engine — $50,000
Right now, marketing only happens when someone does it by hand. I build you a distribution agent—trained on your product and positioning, with the tasks, workflows, and skills set up to run your recurring GTM work on a schedule.
You get:
- The distribution agent itself—yours, with every task, workflow, and skill configured for your product
- Recurring jobs that run without you: social posting, social listening, and community signals across Hacker News, Reddit, GitHub, and beyond, plus gathering, drafting, and reporting—every decision stays with your team
- A content marketing pipeline—a calendar and backlog, with the agent drafting against them on a schedule, in your voice, ready for your team to review and ship
- A launch cadence system—positioning, assets, and process templated so launches are easy instead of a hundred details surfacing one at a time
- Paid distribution playbooks: developer ads and newsletter placements, ready for your team to run
- Handoff plus 30 days of support
After handoff, your team runs it—or I can operate it for $5,000/month.
Developer 💜 leads to revenue.