Also known as DX, is the equivalent of User Experience for developers. DX includes interactions with product, developer hub, and documentation. DX works closely with Product.
Programs & Activity Involvement
Documentation
Documentation Landing Pages
Getting Started Guides
Code Samples
Tutorials
Learning Resources
Experience with Product & Signup
Reference Guides
Changelog
Product Roadmap
Key Roles
DX Engineer
Technical Writer
DX—Manager, Director, etc.
Developer Marketing
Developer Marketing is outreach activities & engagement intended to drive awareness for developers to discover & evaluate your product & programs.
Programs & Activity Involvement
Content Marketing
Blogs, Code, Presentations, Audio, Video, the list goes on.
Developer Hub
Community Engagement
DevRel Partner Program
Thought Leadership
Conferences & Events
GitHub Maintenance
Engagement with developers
Driving DevRel Qualified Leads
Key Roles
Developer Advocates
Developer Outreach Manager
DevRel—Manager, Director, etc
Developer Education
Also known as DevEd. Developer Education is critical for developer adoption & retention. It includes the activities across DX & Marketing that provide content & learning resources in various formats. It’s mostly a crossover between these two functions.
Programs & Activity Involvement
Content Strategy — every content piece written should be education over promotion
Workshops
Tutorials
Learning Resources
Training
Certification Programs
Key Roles
Developer Advocates
DX Engineers
Technical Writers
Curriculum Engineers
Developer Success
Developer Success provides support to developers as they go from initial registration to building & adopting your product. This isn’t a separate team, but more of an overlapping function & developer stage.
Programs & Activity Involvement
External Community Engagement
Internal Developer Engagement
Office Hours
Use Cases
Developer Support
Feedback Programs
Any resources they need to adopt your product
Key Roles
Developer Advocates
DX Engineers
Technical Writers
Curriculum Engineers
Support Staff
Community
DevRel programs require a vibrant community to succeed. The point of a DevRel program is to engage, serve, & nurture the developer community, internally & externally. Community doesn’t just mean a forum, it’s a methodology, a way to operate.
Programs & Activity Involvement
Community Forum or Platform
Company-hosted Events
Meetups & User Groups
Hackathons
Community Engagement (Externally)
Syndication & Listening
Community Member Contributions
Beta Groups & Feedback Programs
Superfan or Ambassador Programs
Project or Code Showcases
Key Roles
Developer Advocates
(Technical) Community Builder
Community Engineer
How We Cultivate a Community
Community is a group of people that share a common interest. Members then share a sense of identity with you.
Learn their Language
Create the Space
Provide Quick Wins
Continually Listen
Solve their Problems
Engage with Everything
Pass them the Mic
Turn them into Decision-Makers
Share Your Secrets
Bring them Together
Welcome them to your Family]
In Summary
Developer Relations serves as a function that ensures your technical users are able to move from the "Discover" phase to the "Scale" phase of the developer journey successfully.
Have you ever given a presentation, had a developer ask you questions afterward, and later that same developer became a customer? Who influenced that sale?
Developer Relations aka DevRel is an ever-changing landscape as the industry becomes more widely known and evolves. The tech industry, in general, is seeing a shift in hiring prioritization and an increasing number of layoffs most recently. I’ve watched many of my DevRel peers find themselves laid off looking
DevRel is an abbreviation for Developer Relations.
What is DevRel? Slide Deck
Download a Google Presentation with this content outlined in a beautiful format to present to your team or stakeholders.
Business Impact of Developer Relations Programs
Developer Relations is an Information Valve
Developer Relations Framework
Around the core of “Developer Experience” there are three main areas of practice:
Community plays a role in all of it
Developer Experience
Also known as DX, is the equivalent of User Experience for developers. DX includes interactions with product, developer hub, and documentation. DX works closely with Product.
Programs & Activity Involvement
Key Roles
Developer Marketing
Developer Marketing is outreach activities & engagement intended to drive awareness for developers to discover & evaluate your product & programs.
Programs & Activity Involvement
Key Roles
Developer Education
Also known as DevEd. Developer Education is critical for developer adoption & retention. It includes the activities across DX & Marketing that provide content & learning resources in various formats. It’s mostly a crossover between these two functions.
Programs & Activity Involvement
Key Roles
Developer Success
Developer Success provides support to developers as they go from initial registration to building & adopting your product. This isn’t a separate team, but more of an overlapping function & developer stage.
Programs & Activity Involvement
Key Roles
Community
DevRel programs require a vibrant community to succeed. The point of a DevRel program is to engage, serve, & nurture the developer community, internally & externally. Community doesn’t just mean a forum, it’s a methodology, a way to operate.
Programs & Activity Involvement
Key Roles
How We Cultivate a Community
Community is a group of people that share a common interest. Members then share a sense of identity with you.
In Summary
Developer Relations serves as a function that ensures your technical users are able to move from the "Discover" phase to the "Scale" phase of the developer journey successfully.
What is DevRel? Slide Deck
Download a Google Presentation with this content outlined in a beautiful format to present to your team or stakeholders.
Credits
Research, Graphs, & Quotes captured from:
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Developer Relations aka DevRel is an ever-changing landscape as the industry becomes more widely known and evolves. The tech industry, in general, is seeing a shift in hiring prioritization and an increasing number of layoffs most recently. I’ve watched many of my DevRel peers find themselves laid off looking